There was a time not so long ago that I saw Instagram as a fun little social media channel to throw my iPhone photos on whenever I pleased. There was almost no thought process behind it. If you don’t believe me, scroll back a ways and you’ll see what I mean. Fast forward a year or so later, and you better believe there’s a process going down over here.
I’ve been asked what my approach to Instagram is, and honestly, it’s way more than can be addressed in a few sentences or even a blog post. From a big picture standpoint, I aim to be authentic and human so that people can get to know who I really am and what my business is all about.
On a more granular level, there are several things I do in order to make Instagram work for and benefit my business. Over the course of the next couple of months, I’m going to be sharing snippets of my Instagram strategy that you can hopefully use in your own business. Today I’m going to kick that series off with two tips that you can start applying to your strategy today!
1. Post consistently. My personal goal is to post at least four times a week. I almost always do more than that, but that’s my minimum. Posting consistently helps you to stay in front of your audience. People don’t forget about you, AND they know how often to look forward to your next post. You keep them interested. “Consistent” can be interpreted many different ways. I say find the posting regularity that makes the most sense for you and stick to it. That being said, make sure you’re posting to the platform at least three times a week.
2. Reveal parts of your life. If you look at my feed, you’ll see that it’s not exclusively pictures of my clients and the weddings and sessions I shoot. I want my audience to know more about me than that. I want them to be able to connect with me on a personal level. So, you’ll see my face with facts about me. You’ll see my son, my husband, my house, coffee, wine, flat lays and food among other things. And beneath those photos you’ll see captions that tell a story or tell about something going on in my life or a viewpoint I have on life or business or parenting or marriage. Why do I do this? Because people connect with people better than they connect with businesses. You don’t have to air your dirty laundry or share about every single thing that happens in your life. You can be filtered and curate to some extent. But let your followers into your life a little bit. Let them learn about who you are. Let them fall in love with who you are. You’re not going to connect with everyone, but those people who you do connect with will be perfect for you. And IDEAL CLIENTS are what it’s all about. Can I get an AMEN?!
And in case you’re wondering, the process that I’m using is a process that’s working. I’m getting inquiries and booking weddings and photo sessions from the little social media platform that is Instagram. So don’t ignore it. Put some time into it and see if it works for you. You may be surprised by what happens!
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